These examples are stated from a Customer's point of view which we hope as a business owner will help you see the benefits to them which of course will ultimately benefit you.

Florists Example

Let's say a busy husband or wife is on their way to catch the 7.45. 

Maybe a birthday is imminent or perhaps Valentines Day.  At that time the shop is of course closed but with QR Code technology that's no longer a problem. 

In the shop window is a poster that offers let's say a dozen red roses with a QR Code printed on it – the busy commuter simply whips out his/her Smartphone and scans the code which literally takes seconds.

Still in a hurry to catch the train they rush off. 

When safely onboard they can simply grab their phone and navigate to the QR Code details in the code reader application history. With one simple click they can be at a mobile device optimised webpage where there is a simple purchase option for the Dozen Roses.  Using a Paypal Account or credit card they can then simply complete the transaction and the roses are delivered when needed all from the comfort of their seat when they are long past the retail outlet – which was closed anyway.

It's a WIN WIN situation for Customer and Shop Owner, easy to purchase for the customer and an extra sale for the Shop Owner even when they are closed!

 

Other Ways You Can Use QR Codes In Your Business

 

• Business Cards

  No more excuses of lost Business Cards, put a QR Code on your Business Card and have your customer scan to save your details directly to his/her mobile.  Also add to your other business stationery, letterheads, compliments slips, Name Badges for meetings/seminars etc 

• Website

  Use QR Codes to drive more traffic to your Website. Put a QR Code for your URL on all your marketing materials to make it easier for your mobile customer to find you online. 

• Branded Marketing Materials

  QR Codes gives your customers and prospects real world hyperlinks that connect your printed materials with online content such as video, audio, special landing pages and much more. 

• Promotions, Discounts and Giveaways

  "Virtual" Vouchers are a quick way to offer both online and offline discounts or rewards.  Include a QR Code on your printed ad and your customers simply "scan and click" to take advantage of the offer.
  

• Travel/Maps

  Make it easy for your customers and prospects to get to your shop/office.  Include a QR Code that links to an online map and they'll be at your door in no time. 

• Simplify Online Ordering
  
  Use QR Codes on catalogues, price lists and other promotional materials and your customers will scan, click and order online.  E-Commerce was never so easy!
   
• Build Your Email Subscriber List

  Use your QR Code to send people to your email signup.   

• Link To You Tube Videos

  Link to how-to videos on You Tube of how to use specific items etc. 

• Shop Front Displays

  Few retail businesses are open 24/7.  Don't disappoint potential customers after you've left for the day.  Create a Shop Online – Put your QR Code in your shop front window. One quick scan and you've turned a potential lost sale into an online customer who's going to share a lot more of their contact information with you. 

• Use QR codes to get Likes and Follows.

  You can create mobile-friendly landing pages with Facebook like buttons or lead them to your Twitter page for a quick follow. The name of the game is engagement, so a like or follow can create a long-term marketing opportunity.